HUSTLE2EMPIRE – HUSTLE2EMPIRE

FROM HUSTLE TO EMPIRE!

The Minority Business Owner’s Path to Wealth

A book by Greg Winston

What if your hustle isn’t the problem—your strategy is?

After 20+ years helping Fortune 500 giants like Nike, Boeing, and Bank of America grow sales, I saw something that broke my heart: The same tactics that made billion-dollar brands thrive were never shared with the people who needed them most—minority business owners. So I wrote the playbook they never gave us.

WHAT’S INSIDE

Proven sales frameworks adapted from Fortune 500 case studies
Step-by-step tools to grow your revenue in 30 days or less
Real-world examples from minority founders who scaled without funding
Templates, worksheets, and decision guides you can use immediately

Whether you’re a solopreneur, 2–3 years in, or stuck at six figures—this book meets you where you are and shows you how to grow.

WHY THIS MATTERS NOW

When DEI programs were cut, many of us were left with fewer resources—and even fewer answers. But here’s the truth:

“No program can outwork a real business strategy.

If you’re tired of waiting to be funded, chosen, or discovered—this book shows you how to build your own table. And profit from it.

WHO IT’S FOR

Minority business owners (Black, Latinx, Indigenous, AAPI, and beyond)

Startups, side hustlers, and mature businesses ready to scale

Entrepreneurs who want more revenue, real systems, and less burnout

ABOUT THE AUTHOR

Greg Winston was a top performing executive at Xerox, CBS, and Warner Bros. before launching a 20-year consulting career serving companies like Nike and Chicago Title. Born into poverty, he climbed from survival to success—and now teaches others how to do the same, no permission required.